Show your Brand's True Colors

WHAT DOES YOUR BRAND COLORS SAY ABOUT YOUR BRAND?

ONE OF THE MOST IMPORTANT MARKETING DECISIONS YOU’LL EVER MAKE IS THE THING THAT COMMUNICATES VALUE TO YOUR AUDIENCE BEFORE YOU SAY A SINGLE WORD → AND THAT’S THE COLOR, SO CHOOSE WISELY. 

STUDIES SHOW PEOPLE’S JUDGMENT ABOUT A PRODUCT OR SERVICE IS 62% - 90% INFLUENCED BY COLOR ALONE WITHIN 90 SECONDS AT THE INITIAL VIEWING! 

COLORS ARE POWERFUL. THEY HARNESS EMOTION, REACTION, AND MEMORABLE IMPRESSIONS AT FIRST GLANCE SO WHY NOT USE THIS KNOWLEDGE TO YOUR BRAND’S ADVANTAGE?

CONSUMER REACTIONS TO COLORS: 
EVERY COLOR EVOKES A DIFFERENT RESPONSE FROM HUMANS AND EVERYONE’S PERCEPTION AND PREFERENCES DIFFER MAKING COLOR SELECTION MORE OF SCIENCE THAN AN ART! SHADES, HUES, AND TINTS CAN ALSO PLAY INTO PERCEPTIONS AND YOUR BRAND’S VALUES. SEVERAL STUDIES REVEAL HOW THE FOLLOWING COLORS CAN AFFECT US BASED ON THE ASSOCIATION WE HAVE WITH THE COLOR DUE TO A TYPE OF INDUSTRY OR TEMPERATURE AND TONE THE COLOR EXPRESSES. FOR EXAMPLE, WARM COLORS ARE GENERALLY ASSOCIATED WITH ENERGY. WHILE COOLER COLORS PROMOTE A SENSE OF CALM AND SECURITY. 

"YOUR LOGO, YOUR LANDING PAGE, YOUR PRODUCT & MORE → INTEGRATE YOUR BRAND COLORS TO ACHIEVE THE HIGHEST IMPACT ACROSS THE BOARD!" 

How Colors can speak up for your Brand:
Red:  Energetic, heart-pumping, passionate and attention-grabbing. No surprise that the color red is used in some of the largest companies in the world. Think→ Virgin, Canan, Bugatti,  Tesla, Toyota, Exxon, YouTube, Pinterest, Coca-Cola, CNN, & Adobe.
Popular in Food, Agriculture, Automotive, & Tech Industries. 

Purple: Mysterious yet luxurious, richness with a touch of nostalgia. Purple promotes an imaginative, creative, or wise complex as well as a soothing and comforting side like lavender. Think→ Hallmark, Welch’s, SyFy, T-Mobile & Wonka.
Popular in Health Care, Finance, & Tech Industries.  

Blue: Inarguably a popular choice. It’s a builder of trust, dependability at its finest delivering a sense of ease and feeling safe all thanks to our skies --that are blue. Think→ The Men in Blue, LinkedIn, WordPress, PayPal, Chase, American Express, HP, Facebook, JetBlue, Oral-B, AT&T or Subaru. 
Popular in Automotive, Airlines, Tech, Energy, Health Care, Finance, & Agriculture Industries.  

Green: Synonymous for calm, freshness, and health but this all varies depending on tone. Deeper shades are easily associated with wealth while lighter shades express serenity. Think→ Whole Foods, TD, BP, Hess, Tic-Tac, Starbucks, Sierra Club, Green Peace, Simple Green, Spotify & Android. 
Popular in (take a wild guess) Finance, Energy, Household, Food, Tech & Environmental Industries. 

Yellow: Communicates hope and optimism. The first color to catch your eye and stimulates positivity, light, happiness the kind that puts a smile on your face like→ Ikea or the “Happy Meal” Haven’t you noticed the big bright and yellow smile outside on the box?
Popular in Energy, Household, & Food Industries.

Orange: Promoter of vitality and cheer. Add a little red to the mix and you have an energetic playful attitude and even affordability. Think→ Nickelodeon, Amazon, Kayak, Payless, Home Depot. 
Popular in Tech & Health Care Industries. 

Brown: Earthy and simplistic. Natural yet durable but cautious it is mostly associated with dirt, chocolate, or coffee. Think→ Cotton, UPS, M&M’s, Hershey’s, Edy’s, & Gloria Jean’s Coffees.
Popular in Automotive, Agriculture, & Apparel Industries.   

Black: Timeless, sophisticated, prestige. A color that creates weight and value, known to boost sales for high-end products. Think→ Cartier, Prada, Chanel, & Rolls-Royce.
Popular in Apparel, Tech, & Automotive Industries. 

White: Pure, noble, and clean are the first things that come to mind besides minimalism with that soft, quiet and simple appeal. When used in marketing materials or logo designs it can convey a sense of transparency or balance. Think→ Apple, World Wildlife Fund, American Apparel, Fast Company, & The New York Times. 
Popular in Health Care, & Apparel Industries.  

CLEARLY, COLORS CAN SPEAK FOR THEMSELVES. THE RIGHT COLORS CAN CREATE A HUGE IMPACT IN THE WAY POTENTIAL CLIENTS OR CUSTOMERS PERCEIVE YOUR BRAND SO CHOOSING THE WRONG COLOR SCHEME CAN HURT YOU IN THE LONG RUN ESPECIALLY IF YOUR BRAND DOES NOT SHARE THE SAME VALUES AS YOUR PRIMARY COLOR CHOICE. SO WHETHER YOU ARE DESIGNING YOUR MARKETING MATERIALS, CREATING A LOGO OR EVEN PAINTING YOUR OFFICE WALLS. DO A LITTLE MORE RESEARCH. TEST. MAKE PROOFS AND PHONE A FRIEND! OR BETTER YET, ASK A HANDFUL OF STRANGERS, “WHAT DO YOU THINK ABOUT THIS COLOR?” 


#LET THE COLORS DO THE TALKING

 

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